Want to be talked about? An element of surprise is a sure fire way to do it. Oh, and made sure you have the cameras ready! Please take a look at the following video below:
http://www.youtube.com/watch?v=316AzLYfAzw
You may not have realized it at first, but this was in fact a recent advertisement for the launch of TNT in Belgium. Although their audience wasn’t huge at the scene, it became much bigger after the video was uploaded on Youtube. It is definitely something people all over the world are talking about. Along those lines, here is another one put on by Body By Vi:
http://www.youtube.com/watch?v=HXSb9BDenjk
It is amazing how an audience of possibly twenty people can turn to millions in a matter of hours by the power of the Internet. Although the audience of the event is obviously important, the larger virtual audience is much more of a difference. According to an article from
VA4Business, “These contents evoke a chain reaction between the users of the social networking services and because of their interesting content gets the users to share it on and on which actually makes them go viral and bring a lot of visitors.” The thing that is great about this form of advertising is that it is one of the most inexpensive ways of getting positive attention. In order to be successful all you really need is a rehearsed plan of action, a location, and someone recording it. I believe the only con of this type of marketing is the risk of something going wrong and the potential for any sort of intellectual property infringement. If your company decides to take this route, it will be important to do your research and fully prepare in order to avoid these risks. Otherwise, the benefits can be better than ever expected, as it is a hugely growing trend. Even if you aren’t necessarily trying to sell something, it is important to create awareness. If your business is talked about, it is almost guaranteed that in turn, your sales and web traffic will go up. The goal is simple: shock and awe.
8:37 PM
Kelsey Long
