Sunday, February 19, 2012

It's Just Business!




I think it is a great quality to be able to separate business decisions from personal ones and ultimately do what is best for your company. It is often very hard to let the boundaries collide and let hurt feelings get in the way of putting the company's best interests first. One of the business people whom I greatly admire for this is Simon Cowell.

Simon's recent season of the US X Factor did not meet viewer expectations at all although the show was widely anticipated. He created a ton of hype over something that ultimately did not produce the results he had hoped for. His solution? Evaluate what was done well and what was done wrong and make adjustments for next season. Simple as that. Like it was nothing, he fired the host of the show, and two of the other judges. Here is an article that discusses the sudden announcement. Simon Cowell obviously had a friendship with Paula Abdul and had worked with both Nicole Scherzinger and Steve Jones before. For whatever reason, he decided the show would be better off without them. It had to be difficult taking these colleagues feelings into consideration! The bottom line is that you and your business will be more successful if you are thinking about the brand first and foremost, whether or not it affects those personal relationships. Rumor has it, that Steve Jobs was a major jerk who didn't care about hurting anyone's feelings. He created several enemies on his way to the top! Having the ability to separate the two is a unique quality, but the thing I admire about Simon Cowell is that he somehow makes these decisions the right way without creating a backlash from his coworkers. If you read the article, you can see that the people fired did not have one bad thing to say about Simon or the way that they were let go from the show. Paula actually looks forward to working with him again! I want to know what his secret is! It is one thing to be successful by knocking down others along the way, but anyone that has an opportunity to work with him still jumps at the chance (even if they have been burned before). I would love to see how the makes his decisions and how these decisions are handled once made by Simon. He's definitely taught me that it is okay to put your brand first, but proves that a little tact goes a long way!

Sunday, February 5, 2012

Blogging Success


It is resolution time! This week I will be focusing on one of the blogs that I currently follow and inspire to be like! In the first month of school I learned about professional learning networks and how important they are when connecting with people. One of the blogs that I choose to follow called Producer's Perspective
and it seems to have done everything right! Please feel free to take a look around. Ken Davenport is the author and he is currently a Broadway and off-Broadway Producer. He has written several books and heads workshops related to getting a show off the ground. He really has created quite the online community and is considered an expert in the industry. As you can see by his blog, there aren’t direct ads, but he is frequently holding contests to give out show tickets and other freebies for promoting those shows and he currently has quite a few blog followers. There are several things that I think have contributed to the blog’s success. I’m going to try and break them down and then take my own advice and give my blog a little makeover!

First of all, Ken never creates blog posts just to create content. For every one of his posts, he has something to say and the content is interesting. I’ve never read a boring post. He always has an idea and opinion, which he backs up very well!

He also has a very specific niche that he is targeting. Broadway. He focuses on Broadway as it’s own industry and although his posts aren’t always focused on a specific show or actor, they are focused on innovative ideas in order to make the business of Broadway better as a whole. He doesn’t stray of subject and his blog followers know that he is one to trust in the industry.

He has a market. Although a niche is very important, having a market that is interested in that niche is just as important. Ken is located in New York City and has marketed his blog to people in the industry and interested in the industry!

He is a real person. I’ve noticed that he relates to people and opens up in his blog posts. It is in no way pretentious and it shows that although an expert in his field, he shows he is a human being. He is also always asking for input and reaching out to his fellow blog followers.

He has really created a brand with his blog. Producer’s Prospective is now a brand of his own and goes hand in hand with his books and stage workshops that he offers.

He updates regularly. I’ve been told being inconsistent with blog posts can make you seem unreliable and can actually devalue your blog. Ken updates his blogs almost daily. Every once in a while he will miss a day here or there, but never a week.

It is marketed well! You can tell he knows the ins and outs of social media, as there are links to post content on Facebook, Twitter, and even your own blog! This not only helps get the word out about his blog, but will also help his search engine optimization. This is my main resolution. Although I know a lot about Facebook, there is still so much to learn about ways to share this type of information. Twitter and Pinterest are the two I definitely need to brush up on. This can be difficult, but it isn’t something that you just learn. It’s constantly changing and evolving so it’s extremely important to stay updated! Ken’s done a great job of this!

References:

Image from: http://wjlta.files.wordpress.com/2012/01/rss-logo.jpg
http://www.theproducersperspective.com/
http://www.cbsnews.com/8301-505125_162-57333218/7-rules-of-successful-bloggers/

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