Blogging Success

It is resolution time! This week I will be focusing on one of the blogs that I currently follow and inspire to be like! In the first month of school I learned about professional learning networks and how important they are when connecting with people. One of the blogs that I choose to follow called Producer's Perspective
and it seems to have done everything right! Please feel free to take a look around. Ken Davenport is the author and he is currently a Broadway and off-Broadway Producer. He has written several books and heads workshops related to getting a show off the ground. He really has created quite the online community and is considered an expert in the industry. As you can see by his blog, there aren’t direct ads, but he is frequently holding contests to give out show tickets and other freebies for promoting those shows and he currently has quite a few blog followers. There are several things that I think have contributed to the blog’s success. I’m going to try and break them down and then take my own advice and give my blog a little makeover!

First of all, Ken never creates blog posts just to create content. For every one of his posts, he has something to say and the content is interesting. I’ve never read a boring post. He always has an idea and opinion, which he backs up very well!

He also has a very specific niche that he is targeting. Broadway. He focuses on Broadway as it’s own industry and although his posts aren’t always focused on a specific show or actor, they are focused on innovative ideas in order to make the business of Broadway better as a whole. He doesn’t stray of subject and his blog followers know that he is one to trust in the industry.

He has a market. Although a niche is very important, having a market that is interested in that niche is just as important. Ken is located in New York City and has marketed his blog to people in the industry and interested in the industry!

He is a real person. I’ve noticed that he relates to people and opens up in his blog posts. It is in no way pretentious and it shows that although an expert in his field, he shows he is a human being. He is also always asking for input and reaching out to his fellow blog followers.

He has really created a brand with his blog. Producer’s Prospective is now a brand of his own and goes hand in hand with his books and stage workshops that he offers.

He updates regularly. I’ve been told being inconsistent with blog posts can make you seem unreliable and can actually devalue your blog. Ken updates his blogs almost daily. Every once in a while he will miss a day here or there, but never a week.

It is marketed well! You can tell he knows the ins and outs of social media, as there are links to post content on Facebook, Twitter, and even your own blog! This not only helps get the word out about his blog, but will also help his search engine optimization. This is my main resolution. Although I know a lot about Facebook, there is still so much to learn about ways to share this type of information. Twitter and Pinterest are the two I definitely need to brush up on. This can be difficult, but it isn’t something that you just learn. It’s constantly changing and evolving so it’s extremely important to stay updated! Ken’s done a great job of this!

References:

Image from: http://wjlta.files.wordpress.com/2012/01/rss-logo.jpg
http://www.theproducersperspective.com/
http://www.cbsnews.com/8301-505125_162-57333218/7-rules-of-successful-bloggers/